Before replacing the windows in their home, homeowners first want to be educated on the process.

These live five-to-seven-minute news-like segments allow us to differentiate Renewal by Andersen by educating the viewer about their window material, installation, superior engineering and limited time offer.

How successful was this campaign?

  • Because the viewer is educated by the segment and pre-sold before their appointment, these leads generated a higher than average close rate of 33.3% vs. their typical close rate of 30%.
  • The revenue per issued lead is 8.2% higher for these leads.
  • Because the production is done by the TV station, the client can very cost-effectively test both creative messaging and offers without investing in a huge production budget.

The Results

  • 33.3%

    Close rate

  • 8.2%

    Higher revenue

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