We have a team dedicated to monitoring each and every lead source every single day. In order to make the best decisions for our clients, we analyze the response data in every way we can.


When we look at a media source, we evaluate:

  • Past performance/current performance/seasonality
  • Market/media type
  • Ad unit specs
  • Day of the week
  • Daypart analysis

For our regional and national clients, we’ve found that not every campaign works in every market. Before we roll it out, pull it back to revise it or abandon it, we look at:

  • Past performance in other markets
  • Messaging and differentiators
  • Offer
Client CRM

Each client has their own metrics. We’ve found it helpful to judge performance based on a combination of these:

  • CPL (cost per lead)
  • CPLI (cost per lead issued)
  • Sales close rate
  • Sales revenue
  • Y/Y metrics
Broadcast Watchdogs

Weekly pre and post log spot times are collected and scrutinized for:

  • 20-minute separation
  • Spot rate accuracy
  • Traffic accuracy
  • Make-good verification
  • Correct programming
Print Watchdogs

E-tearsheets are collected and scrutinized for: