Direct Mail

Personal Touch

When you’re faced with a pile of mail spread out over your kitchen counter, if you are lucky enough to spot a handwritten card, that is the piece of mail that gets opened first. The handwriting technology utilized by this piece is so convincing, you’ll think you’re about to open a card from a friend, not a marketing piece from Renewal by Andersen.

How successful was this campaign?

  • The From the Desk of card earned a response rate of 1.88%, which is .88% above the 2015 Direct Marketing Association Response Rate Benchmark Study’s average of 1.00%.
  • The handwriting of this piece looks so realistic, one of the local Renewal by Andersen owners admits to being constantly fooled when he receives this piece every few months.

The Results

  • 1.88%

    Response rate

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