As a homeowner, we’ve all had this experience:

You had work done on your house, but when something went wrong, the company that did the work pointed the finger at someone else. Renewal by Andersen handles the entire window project, so because there’s no finger pointing with them, viewers really responded to this spot.

How successful was this campaign?

  • This campaign ran in 16 markets over 17 months and averaged a cost per lead of $291. Our clients typically seek a cost per lead of $250-$400 for a :60 second TV lead.
  • Because this campaign was so cost-effective, the spend increased 220% the second year it ran.

The Results

  • $291

    Cost per lead

  • 220%

    Spend increase

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