Winter Months

January and February are very difficult months for generating replacement window leads for Renewal by Andersen. This spot made the phone ring during a time when people don’t want to think about opening up their home for a cold weather installation.

How successful was this campaign?

  • The spot captures the attention of the listener in the very first line when we tell them, “I’m the owner of a replacement window company, and I’m saying, ‘Don’t replace all your windows right now.”
  • Listeners respond to messaging that doesn’t try to give them the hard sell. The spot doesn’t tell them to replace all their windows in the dead of winter, “only their worst ones.”
  • This spot ran in 19 markets over three winters and generated leads at a very impressive $224 cost per name.

The Results

  • 19


  • $224

    Cost per name

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