As a direct response advertiser, it’s nearly impossible to pay the typical rates that the Black Friday retail sales demand, so for Renewal by Andersen we created the ‘Countdown to Black Friday Sale.’

So as not to compete with the Black Friday clutter, this sale started early in the month and ended on Black Friday. The design, the copy, the offer—everything about this campaign screams urgency and helped to deliver an amazing November for our clients.

How successful was this campaign?

  • In November 2015, the first time this campaign ran, the raw lead count increased 236% over the previous November.
  • Year-to-year net sales increased 175% compared to the previous November.
  • In 2015, 13 Renewal by Andersen affiliates ran this campaign, and because of its success that number jumped to 28 affiliates in 2016.

The Results

  • 236%

    Increase in leads

  • 175%

    Increased net sales

  • 28

    Renewal by Andersen affiliates ran campaign in 2016

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