Lead Surge is a small and specialized Direct Response Advertising Agency, specializing in lead generation for home improvement clients. We are currently located in Norwood, MA
Our Media Buyers buy TV, newspaper and radio in 56 U.S markets and 2 in Canada. Our Media Operations team closely tracks the response rate for every single ad that runs on every media outlet through unique response mechanisms.
Lead Surge does not buy media conventionally – and even those with prior Media Buying experience requires extensive training. We have found that candidates with experience in media buying, media sales or sales (in general) have transferred well to Lead Surge media buying.
Our advertising efforts have a very specific goal: to educate homeowners about our client’s replacement window solution, to promote their limited time special offer and to motivate them enough to immediately contact our client to schedule an appointment. Currently we have one major client, Renewal by Andersen replacement windows.
The biggest part of this job involves negotiating. You need to love the adventure and challenge that accompanies each negotiation and you need to genuinely enjoy building the many relationships that will ultimately determine your success.
Our Media Buyers need to be in the office every day; working remotely is not an option.
This position is separate from our Creative Department and does not include any content, campaign or other creative writing or production.
WHAT YOU WILL LOVE ABOUT LEAD SURGE:
- Small company where you work alongside the owners
- See the direct results of your work
- Be recognized and rewarded for your contributions
- Feel challenged every day
- Have direct contact with clients
- No office politics
- 4 dogs in the office every day for stress reduction
- Employer subsidized health and dental insurance
- Profit sharing and 401K match + many more benefits
ARE YOU THE RIGHT FIT FOR OUR MEDIA DEPARTMENT:
- You want a career in media buying or you have a genuine interest in pursuing this industry and making it your career
- You are fearless and possess dogged determination
- Communications must be strong, as you will interface with the clients directly
- Negotiations (in work and life) are approached fairly and firmly – with an end result that all parties can feel good about
- Must be great with details because accuracy is key to our (your) success
- Excel spreadsheet fluency is required
- Bachelor’s degree