Associate Creative Director, Copy

Lead Surge LLC is a small but mighty advertising agency specializing in B2C direct response lead generation. Leaders in the home improvement space for the last 13 years, our creative cannot get by on looks and feel alone—it must drive results. We are seeking an Associate Creative Director, Copy to help us in our never-ending quest to craft compelling and effective creative.

This position supports the Executive Creative Director and VP, Head of Creative and comes with a high degree of responsibility and autonomy. Our ideal candidate is a results-driven creative powerhouse with 8-10 years of experience concepting and writing for direct response campaigns. You will join a team of multi-disciplined creative professionals and provide guidance and management throughout the creative and production process. This is a unique opportunity to join a team of experts while supporting appreciative clients that promote creative freedom.

In this role, you will have the following responsibilities and duties:

  • Concept, write and produce direct response campaigns across all platforms, ensuring that messaging and visuals align with the client’s lead generation goals
  • Understand various execution formats and incorporate creative best practices for a wide breadth of media channels, spanning both traditional and digital
  • Manage a creative team of four (with sub-reports), providing guidance and leadership to copywriters, designers and production associates
  • Maintain clear lines of communication with clients and internal stakeholders regarding progress and performance of projects, initiatives and collaborations
  • Establish budgets and timelines for both short-term and long-term projects, planning tasks accordingly to ensure that goals, budgets and deadlines are met
  • Stay up-to-date with emerging trends, strategies and technologies in the DR marketing space
  • Evaluate creative team performance and guide improvements, fostering their growth and development
  • Possess enough self-assurance and in-the-trenches experience to push back on clients when you see a better path for them

What makes a great Associate Creative Director, Copy at Lead Surge?

  • 8+ years of experience concepting, writing and producing direct response campaigns
  • Lead generation experience in both traditional and digital advertising
  • A passion for traditional media…yes, it is still alive and well
  • A desire to allow the data to drive the creative strategies and executions
  • Ability to produce and recognize compelling copy, design and fresh approaches to lead generation
  • Experience leading and managing teams
  • Exceptional interpersonal skills that establish and help maintain long-term client relationships
  • Excellent project management skills – you will be juggling many tasks in a deadline-driven environment
  • A bachelor’s degree in creative writing, marketing, advertising, communications, or relevant field is preferred
  • A sense of humor and humility
  • Comfortable working in a Mac environment

Our benefits:

  • Competitive Compensation
  • New Mac Computers
  • Hybrid work environment (in office 1-2 days per week)
  • Flex PTO to allow for work/life balance
  • Dog Friendly Office
  • 401k with outstanding 4% company match
  • Long-term, short-term disability and life insurance
  • Comprehensive Health and Dental benefits

Lead Surge strives to ensure a diverse and inclusive workplace where all individuals are treated with respect and dignity. We are committed to creating an environment free from discrimination and harassment, and we celebrate the unique perspectives and backgrounds that each team member brings to our organization. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

The Lead Surge office is based in Canton, MA.

NOTE: The successful candidate for this position will be subject to a pre-employment background check