Direct Mail

Renewal by Andersen relies on direct mail every month as a critical component of their overall marketing mix.

This Exclusive Discount letter offers an additional $250 discount on the window project, in addition to the 20% discount offer, and recipients were definitely compelled to respond to an offer that is very unusual for us.

How successful was this campaign?

  • According to the Direct Marketing Association 2015 Response Rate Benchmark Study, the direct mail median response rate to prospect lists is 1.00%. The Exclusive Discount letter ran in June and October of 2016 and achieved response rates of 1.22% and 1.32%.
  • There was a very high perceived value to Exclusive Discount card that was affixed to the letter.
  • The creative very clearly addresses some of the main differentiators for Renewal by Andersen: their relationship to Andersen, superior composite window material and craftsmen-like installers.

The Results

  • 1.22%

    June response rate

  • 1.32%

    October response rate

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